About

Toby Potter is a proven, hands-on, enterprise software sales leader.

Working with early stage companies for over 25 years, he specialises in building sales success with disruptive software solutions. This experience, together with a consultative, methodological approach, ensures he understands and solves business challenges building long-lasting, trust-based, engagements with clients, partners and customers alike.

Over his career, Toby has evolved from database architect to direct sales growing into sales leadership roles across a wide range of industries with a broad selection of software solutions. This journey has created an entrepreneurial style with clear recognition that strategy and leadership must be underpinned by action and results.

This successful approach helped Toby grow DataSift from $0 to over $10m ARR in EMEA, establish Altitude Angel’s initial sales with revenue of over $3m and create Kognitio’s strategic partnership with Capgemini.

It is this mix of experience which makes Fractional Sales the ideal partner in your growth journey.